Rebranding of the Urupin Provincial Museum of Koza
Recently, people have become interested in «dead» crafts and ethnography differences among their ancestors. To date, however, very few museums have targeted fisheries. The Goza Museum of Urupinska remains a part of the cultural past, focusing on a particular craft — plume-based people’s fisheries.
The image of the Gosa Museum logo is a puffy handkerchief frame on which products were hung after they were ready to stretch. The rumboid sign in the middle of the logo symbolizes the most popular pattern of the swollen handkerchief — the sign of the sun. The pattern was stylized, and the circle on Russi meant the sun and thus the heat. The masters placed this sign on powdered products to provide additional protection against the cold.
The design style of the graphics is based on the relationship between the concept of museum and the «anatomy» of the handkerchief itself. The location of a fairly free grid refers to different patterns of shape and size on the handkerchief and to the fact that each master made up a unique composition.
«Get a pack of stickers for each exhibition/master class/ Lecture at the Goat Museum. Gather the stickers from the pack to a special booklet, and when any image is collected, come for your prize to us!»
