Throw it, trash cans to stop smoking.
Smoking is dangerous to health. In addition to respiratory tracts and lungs, it harms the heart and vessels by increasing the risk of heart attacks and strokes, and by causing thrombosis of the lower limbs. It also has a negative effect on reproductive function, reduces immunity, and reduces the state of teeth and skin.
22.6 million people smoke in Russia
Statistics show that smoking causes 15% of all deaths in the world. Most campaigning doesn’t affect people.
Create a unique product that, unlike analogs, will provide something in return and create a new, useful habit.
The solution is to establish a system for exchanging cigarettes for physical activity and sports facilities. That’s how people get interactor and motivation.
The basket concept was generated by the Kandinsky 2.0 neuronet, and the generation was used as a graphic version on the website.
The graph uses simple linear illustrations and photo-graphs derived from the neurosnet. Schemism is a good maintenance of the basic metaphor
The key design solution is to alternate the caps and flat schemes in different interpretations. It doesn’t create a monotonous rhythm on the screen.
It was also designed to adapt to a mobile device where the composition was changed, but thanks to the grid and modularity of the design solution, it was easy to implement and interesting to understand.
