LEE глазами ИИ
Исходный проект
LEE — вымышленная организация, предоставляющая услуги, касающиеся защиты личных границ. Продаваемое устройство создаёт границы, которые градационно смягчаются по мере того, как пользователь обучается охранять их.
Данный проект является переосмыслением моего первого учебного проекта (https://portfolio.hse.ru/Project/171454) при помощи генеративных технологий.
Изображения из исходного проекта
Ребрендинг глазами ИИ
Айдентика
Этапы создания логотипа: mj: Draw a creative vector logo for LEE, an organization that provides educational services to protect personal boundaries. The device creates boundaries that gradiently soften as the user learns to protect them. the colors are acid yellow, purple. the logo should have the name LEE in it, and a combination of fluffy and rigid
sora: a logo LEE like image, isolated
Вторая версия: mj: Abstract geometric logo spelling «Lee», composed of overlapping and intersecting sharp, angular shapes and circular forms in varying shades of deep purple. The design features bold, spiky triangular elements radiating from the left and center, integrated with smooth, rounded lowercase «e» letters, creating a dynamic, energetic, and slightly aggressive visual. The composition is minimalist, with a clean white background and a strong focus on the interplay of translucent purple layers, modern typography, and a sense of motion. Futuristic, edgy, and visually striking branding mark
sora: a logo LEE like image, isolated
цветовая палитра
colormagic.app: Create a modern brand color palette with four swatches: bright lime-yellow, deep purple, a lighter purple, and neutral gray. The palette should be bold and high-contrast, with yellow and purple as the primary colors, and the lighter purple and gray as accents.
Фирменный шрифт
Шрифт с логотипа определен с помощью сервиса Likefont
Фирменная документация
mj: Corporate stationery set with bold, abstract «LEE» logo, modern geometric design in bright lime-yellow and deep purple colors. Includes business card, letterhead, envelope, folder, and branded notebook, all featuring sharp spiky and jagged graphic elements inspired by the logo. Minimalist layout, high contrast, clean sans-serif typography, consistent use of the brand colors throughout all items. Items are arranged neatly on a matching purple background, showcasing a cohesive, creative, and visually striking brand identity.
sora: change the colors as in the 3rd picture, change the logo on the folder and add the business card from the 3rd picture
sora: add some mettalic elements
Продукт
Продукт
mj: a fluffy pink ball nestled inside an open, glossy toxic-yellow rectangular box with a magnetic flap lid, bold purple design elements, embossed «LEE» logo on the lid, high-end surreal packaging, custom glossy insert with molded niche for the ball, an instruction card included inside futuristic, elegant typography, iridescent reflections, shot with a wide-angle lens, dramatic hard lighting, psychedelic luxury aesthetic, hyper-realistic, highly detailed, surreal fashion editorial photography
sora: make a mettalic box and put the logo on it.
Анимация продукта
Runway: A futuristic chrome and glass box with an abstract purple «Lee» logo on the door, flying through a glowing high-tech tunnel. Inside the box sits a fluffy, round, angry pink character with expressive eyebrows, staring out. The camera starts close with a dramatic fisheye lens, then smoothly pulls away, revealing the box floating and spinning in zero gravity, surrounded by shimmering translucent structures and neon purple highlights. The perspective is dynamic and cinematic, with a sense of speed and depth, using a prolapse (reverse dolly zoom) effect. The overall vibe is surreal, bold, and ultra-modern, with motion blur, glowing reflections, and a strong contrast between soft, fuzzy textures and sharp, futuristic architecture. --video --cinematic --fisheye --zoom_out --prolapse --neon --high_contrast --masterpiece --ar 16:9
Продукт, упаковка
sora: create the same box with a fluffy ball as in the picture, but side view, fish eye
sora: make a mettalic box and put the logo on it.
Продукт на полке
sora: create a grocery shelf with the product from the picture in the same style
sora: change logo
Пространство
Шоурум
mj: Futuristic retail space with a large window display wall featuring a grid of translucent shelves, each holding a matte pink sphere on a hexagonal base with the bold abstract «Lee» logo in deep purple. The display wall is a focal point, but the entire room is visible: spacious, softly lit with pink and purple ambient lighting, glossy floors reflecting the colors, and minimalist modern furniture in matching hues. In the foreground and around the room, a few open boxes reveal plush, fuzzy purple characters with expressive eyes and sharp eyebrows, adding playfulness. The atmosphere is immersive, creative, and surreal, with the display seamlessly integrated into the overall interior design. Clean lines, geometric shapes, and a harmonious palette of pink, purple, and soft gray create a cohesive, eye-catching branded environment.
sora: change the logo
Пространство
mj: View of a contemporary storefront from the street at dusk, with large floor-to-ceiling windows revealing an interior filled with plush, fluffy pink and purple spheres displayed on minimalist pedestals. The window display glows with vibrant pink and purple lighting, creating a striking, inviting atmosphere. The store’s facade is sleek and modern, with clean architectural lines and subtle branding above the entrance in bold purple. Reflections of city lights and passing pedestrians are visible in the glass, enhancing the urban setting. The overall impression is playful, creative, and visually captivating, drawing attention from people walking by and blending the energetic interior with the lively city street outside, iridescent reflections, shot with a wide-angle lens, dramatic hard lighting, psychedelic luxury aesthetic, hyper-realistic, highly detailed, surreal fashion editorial photography
Постеры и носители
Постеры
mj: Posters displayed in a modern environment featuring people surrounded and protected by abstract spiky geometric forms in bright lime-yellow and deep purple colors. The abstract shapes act as shields or barriers around the individuals, symbolizing personal boundaries and protection. The people are diverse in appearance, shown in calm and confident poses, integrated naturally with the dynamic, sharp angular shapes. The space is contemporary and well-lit, with clean minimalist architecture and subtle ambient lighting highlighting the posters. The overall atmosphere is creative, professional, and visually striking, blending bold brand colors with modern design aesthetics and a strong metaphor for personal boundaries and empowerment.
sora: write on this posters in purple or yellow bold Gill Sans «ЗАЩИТА ЛИЧНЫХ ГРАНИЦ».
Постеры
mj: Street posters displayed on urban walls and street furniture, featuring striking abstract compositions of sharp, spiky geometric forms in deep purple and contrasting fluffy, soft, voluminous shapes in vibrant pink. The purple elements appear angular and dynamic, resembling protective or energetic bursts, while the pink forms are plush, fuzzy, and cloud-like, adding a playful and tactile contrast. The posters use a minimalist layout to let the bold color and texture contrasts stand out. The urban environment includes brick walls, street lamps, and passersby, with natural daylight and subtle shadows enhancing the visibility and impact of the posters. The overall atmosphere is vibrant, creative, and visually engaging, blending bold brand colors with contemporary street art aesthetics.
sora: write on the posters in purple or yellow bold Gill Sans «Я ЖЕ ЛЮБЯ», and in small print at the bottom says «Знакомо? Приходи к нам»
Футболка
mj: A full-body shot of a striking woman standing confidently in a T-shirt designed for merchandise, featuring abstract spiky geometric forms in bright lime-yellow and deep purple, modern punk aesthetic, sharp angular shapes, jagged abstract pattern, edgy contemporary design, high contrast color scheme. She has an unconventional, ethereal appearance piercing eyes, freckled skin with rich texture, delicate pores, and a soft, realistic leather-like skin surface. Her blonde hair falls effortlessly around her face. She is draped in translucent, wet, heavy plastic that clings to her silhouette, adding a surreal, dream-like texture. Pale pink and light blue tones illuminate the scene with soft lighting, creating an other-worldly glow. The T-shirt’s fabric is hyper-realistic, with visible threads and texture details. The photo exudes a psychedelic luxury aesthetic, a blend of alternative streetwear and high fashion editorial. Hyper-detailed, high resolution, dramatic hard lighting, a wide-angle view that emphasizes her powerful presence a perfect blend of raw and delicate, futuristic and ethereal.
Кружка
mj: Ceramic mug design inspired by a bold, edgy streetwear aesthetic. The mug features an abstract, dynamic pattern of sharp, jagged geometric shapes in vibrant lime-yellow and deep purple, closely echoing the graphic style and color palette of the t-shirt in the reference image. The design covers the mug in an all-over print, with energetic splatter and layered effects to create a sense of movement and intensity. The background is dark, enhancing the contrast of the yellow and purple elements. The overall look is modern, expressive, and visually striking, perfect for creative merchandise. Studio lighting with soft pink and purple reflections adds a contemporary, artistic mood.
Описание применения генеративных моделей
Perplexity — составление промптов, их модернизация, описание изображений-референсов
ChatGPT — составление промптов, их модернизация
Midjourney — генерация изображений, описание изображений-референсов
Sora — модернизация изображений, изменение деталей, накладывание типографики, логотипа
ColorMagic — создание цветовой палитры
Likefont — определение шрифта по картинке
Runway — анимация продукта по картинке
