
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект через свой взгляд, мысли. В качестве существующего проекта был взят мой проект второго курса первого модуля — бренд казахских тюбетеек.
TAKIYA — бренд современных казахских тюбетеек основанных на традиционных мотивах Казахстана, которые переведены в современные головные уборы, обвесы/украшения. Мы сохраняем культурную идентичность региона через элегантный и инновационный дизайн.


Ребрендинг глазами AI
Логотип
Для начала я создал новый логотип бренда в ideogram.ai.
Prompt: Create a modern, sophisticated logo for the brand TAKIYA that blends traditional Kazakh cultural motifs with sleek, minimalist design. The logo should be simple, recognizable, and elegant, featuring a stylized, abstract interpretation of Kazakh ornamentation, such as geometric patterns or floral motifs, in a modern form. The design should evoke the cultural heritage of Kazakhstan, while maintaining a clean, contemporary aesthetic. The color palette should be neutral and refined, including black, white, and beige, with potential metallic silver accents to evoke the traditional silver details found in Kazakh craftsmanship. The logo should feature the brand name «TAKIYA» in a modern grotesque font, with clean lines and simple, bold letters.
Consider blending elements of antique-inspired type for a subtle reference to Kazakhstan’s rich history and traditions. The overall style should be minimalist, with smooth, expressive lines and geometric shapes (such as circles or hexagons) integrated into the design. The logo must be versatile, scalable, and adaptable for use on different platforms, from web design to packaging, while maintaining a strong visual identity. The final design should be a harmonious fusion of tradition and modernity, reflecting the brand’s commitment to preserving Kazakh culture in a contemporary, global context.
Шрифт
Дальше при помощи сайта whatfontis я определил наиболее приближенный шрифт который использовал искусственный интеллект в логотипе.
Цветовая палитра
Цвета были подобраны с помощью Adobe Color из серии сгенерированных плакатов бренда.
Продукт бренда
Кожаные тюбетейки
Следующим шагом стало создать продукт бренда — кожаные тюбетейки в ideogram.ai.
Prompt:
3. Create a traditional Kazakh tubeteik made from high-quality leather, maintaining the classic, rounded shape typical of a tubeteik. The design should feature the smooth, structured form of a typical tubeteik, which is cylindrical and sits snugly on the head. The leather should be rich and refined in texture, with intricate Kazakh ornamental patterns (such as geometric and floral motifs) embossed or subtly stitched into the surface. The patterns should be traditional and symbolic of Kazakh heritage. The color palette should be earthy and natural, including shades of beige, brown, and black, to complement the elegance and craftsmanship of the leather. The tubeteik should have a clean, minimalist appearance, incorporating these cultural elements in a modern, stylish way, while preserving the classic silhouette of a traditional Kazakh tubeteik.
Первая серия плакатов
Дальше идет создание серии рекламных плакатов в ideogram.ai. На плакатах я вручную вставил текст со шрифтом (контекст текста был оставлен который сгенерировал искусственный интеллект). Так-же я попросил recraft.ai вставить тюбетейки (которые были раннее сгенерированы) в плакаты.


Prompt: Create a visually striking poster that celebrates the fusion of traditional Kazakh culture with modern design. The poster should feature a close-up image of a leather tubeteik with intricate Kazakh ornamental patterns, placed on a simple, neutral background. The tubeteik should be the central focus, illuminated by soft, natural light, highlighting its smooth texture and delicate craftsmanship. The color palette should include deep, earthy tones such as forest green, beige, and brown, with metallic accents to evoke the elegance of Kazakh silver ornaments. The typography for the title «Cultural Heritage Meets Modernity» should be bold and modern, with a simple, clean grotesque font. Add subtle Kazakh design elements around the edges of the poster, like geometric patterns or floral motifs, to enhance the cultural feel while maintaining a minimalist and elegant style.
Все мокапы для плакатов были созданы при помощи recraft.ai и дизайн плакатов были вставлены при помощи recraft.ai.
Prompt: Create a realistic mockup featuring two elongated vertical posters for the TAKIYA brand, displayed side by side on the glass facade of a modern urban building. The posters should showcase a luxurious leather tubeteik with intricate Kazakh ornamental patterns embossed into its surface. Each poster should have a clean, neutral background—one in deep black and the other in soft beige—to create contrast while maintaining an elegant, minimalist aesthetic. The tubeteik should be the central focus, positioned with soft lighting to emphasize its texture and craftsmanship. The brand name «TAKIYA» should appear at the top of each poster in a bold, modern grotesque font, with a tagline like «Tradition. Reimagined.» or «Elegance Elevated» below in smaller, refined typography. The glass surface should reflect parts of the surrounding urban environment, such as skyscrapers, trees, and pedestrians, creating depth and realism. The overall mood should be sophisticated and contemporary, blending the cu
Вторая серия плакатов


Prompt: Create a sleek, minimalist poster emphasizing the luxurious craftsmanship of the TAKIYA leather tubeteik. The poster should showcase the tubeteik from a side angle, highlighting its clean, structured form and delicate Kazakh ornamental patterns embossed into the leather. The design should be centered on a simple black background with a soft gradient, allowing the tubeteik’s texture and intricate details to stand out. The color palette should be black, white, and beige, with metallic silver accents subtly incorporated into the design, reflecting the silver detailing often found in Kazakh ornaments. The tagline «Elegance in Every Detail» should appear in a modern grotesque font, with smooth, flowing lines that evoke a sense of sophistication and timelessness.
Prompt:
Маленький билборд
Так-же был создан рекламный билборд в ideogram.ai. Здесь я так-же попросил recraft.ai вставить тюбетейки в дизайн. И весь текст со шрифтом я вставил вручную (контекст текста был оставлен который сгенерировал искусственный интеллект).
Prompt: Create an eye-catching, minimalist billboard for the brand TAKIYA, showcasing its luxurious leather tubeteiks. The billboard should feature a large, close-up image of a leather tubeteik as the central focal point. The tubeteik should have intricate Kazakh ornamental patterns embossed on the leather, subtly glowing against a neutral, dark background that contrasts with the earthy tones of the tubeteik itself. The color palette should include shades of black, beige, and forest green, with metallic silver accents to evoke the elegance of Kazakh silver ornaments. The tagline «Tradition. Reimagined.» should be prominently displayed in modern, clean typography, with a simple yet elegant grotesque font, possibly with subtle antique-inspired elements to link to the brand’s heritage. The design should be clean and uncluttered, ensuring that the product stands out. The overall look should be bold yet refined, conveying a sense of sophistication and cultural pride. The billboard should be large-scale and impactful, easily visible from a distance, and reflect TAKIYA’s fusion of traditional Kazakh design with a contemporary, luxury aesthetic.
Мокап билборда был создан при помощи recraft.ai и дизайн был вставлен при помощи recraft.ai.
Prompt: Create a realistic mockup of a billboard featuring the TAKIYA brand, displayed prominently in an urban cityscape. The billboard should showcase the modern, minimalist design of the TAKIYA logo, along with the tagline «Tradition. Reimagined.» The background should be dark, allowing the leather tubeteik with Kazakh ornamental patterns to stand out as the central focus. The color palette should include neutral tones like black, beige, and forest green, with metallic silver accents for an elegant touch. Place the billboard in a busy, urban setting with tall buildings, streets, and pedestrians, reflecting a vibrant city environment. The design should look impactful and professional, easily visible from a distance, while blending seamlessly with the modern city landscape. The lighting should be natural, capturing the billboard’s presence both during the day and at night, ensuring that the design remains striking and recognizable.
Упаковки
Дальше было необходимо создать упаковки для тюбетеек в ideogram.ai. Логотипы были вставлены вручную.
Упаковки тюбетеек
prompt: Create an image showing multiple square packaging boxes for leather tubeteiks from the brand TAKIYA, arranged neatly on a table, viewed from above. The packaging should feature a sleek, minimalist design that blends traditional Kazakh motifs with a contemporary style. The boxes should be in a neutral color palette of black, white, and beige, with subtle metallic silver accents to evoke intricate silver ornaments typical in Kazakh culture. The box designs should subtly integrate abstract Kazakh ornamental patterns as delicate details, with smooth geometric shapes like circles or hexagons adding a modern touch. The typography for the brand name TAKIYA should appear in a modern grotesque font, with antique-inspired elements. The overall aesthetic should focus on simplicity, elegance, and high-quality finishes. Ensure the boxes are arranged in an aesthetically pleasing, clean pattern on the table, showing their versatility, sophistication, and cultural richness. The design should maintain a luxurious feel while preserving Kazakhstan’s cultural identity. The image should have soft, natural lighting to enhance the elegant, minimalist appeal of the packaging.
И самое главное, нужны пакеты для продажи тюбетеек с упаковками. Я это сгенерировал в ideogram.ai. Текст и шрифт был вставлен вручную.
Пакеты
Prompt: Design an elegant and minimalist packaging bag for TAKIYA, crafted to hold boxes containing tubeteiks. The bag should feature a premium design with a neutral color palette of matte black, beige, and white. The material should look durable yet luxurious, like thick matte paper or fabric. The TAKIYA logo should be prominently displayed in a modern grotesque font, embossed or printed in metallic silver for a refined touch. Subtle Kazakh ornamental patterns can be integrated into the lower edges or sides of the bag as a decorative element, keeping the design clean and culturally rich. The bag should have sturdy black or beige handles made from braided rope or smooth ribbon, complementing the minimalist aesthetic. The overall layout should exude sophistication and modernity, emphasizing TAKIYA’s cultural identity and premium quality.
Помещение
Финальной задачей было создать в recraft.ai помещение бренда (магазин). Их всего 2. Логотип и текст со шрифтом были вставлены вручную.
Пространство бренда (магазин). Первая точка продажи
Prompt: Create a sleek, modern TAKIYA boutique exterior that blends contemporary minimalism with Kazakh cultural heritage. Use a neutral palette of matte black, beige, and white. Large glass windows framed in black metal should feature subtle Kazakh ornamental patterns etched into the surface. Above the entrance, display the brand name «TAKIYA» in bold, modern grotesque font, with the tagline «Tradition. Reimagined.» below in smaller, antique-inspired lettering. Include elegant double glass doors with silver handles and clean architectural details. The window displays should showcase TAKIYA’s leather tubeteiks and silver accessories, softly lit to emphasize their craftsmanship. The ground leading to the entrance should feature smooth, dark stone tiles. The design should feel luxurious, inviting, and culturally significant, appealing to a modern, global audience.
Prompt: Design a minimalist interior for the TAKIYA boutique with a neutral color palette of matte black, soft beige, and white, complemented by polished concrete or light wood flooring. Incorporate subtle Kazakh ornamental patterns on the walls through engraved or embossed details for a cultural touch. The space should feature empty, sleek display shelves made of black metal and light wood, arranged in an orderly manner. There should be no hangers or clothing, only minimalist furniture like low-profile platforms or pedestals, emphasizing open space. Soft, strategically placed lighting should highlight the architecture and design features. Include minimalist seating with beige leather or soft fabric chairs to maintain a clean, open flow. The atmosphere should be spacious, luxurious, and calming, focusing on simplicity and cultural richness without any product displays or clutter.
Пространство бренда (магазин). Вторая точка продажи
Prompt: Create a sleek, modern TAKIYA boutique exterior that blends contemporary minimalism with Kazakh cultural heritage. Use a neutral palette of matte black, beige, and white. Large glass windows framed in black metal should feature subtle Kazakh ornamental patterns etched into the surface. Above the entrance, display the brand name «TAKIYA» in bold, modern grotesque font, with the tagline «Tradition. Reimagined.» below in smaller, antique-inspired lettering. Include elegant double glass doors with silver handles and clean architectural details. The window displays should showcase TAKIYA’s leather tubeteiks and silver accessories, softly lit to emphasize their craftsmanship. The ground leading to the entrance should feature smooth, dark stone tiles. The design should feel luxurious, inviting, and culturally significant, appealing to a modern, global audience.
Данный интерьера был сгенерирован в ideogram.ai.
Prompt: Design a modern and minimalist interior for the TAKIYA boutique. Use a neutral palette of matte black, beige, and white, complemented by polished concrete or light wood flooring. The space should feature sleek, open shelves made of black metal or wood, displaying only leather capS without the peak, neatly organized. No other items, such as clothing, footwear, bags, should be visible only the leather tubiteikas should occupy the shelves. The lighting should be soft and warm, using recessed ceiling lights and spotlights to highlight the shelves and architectural elements. Subtle Kazakh ornamental patterns can be integrated into the walls or furnishings for a refined cultural accent. The layout should feel spacious and luxurious, with clean pedestals or minimalist seating to maintain an open, uncluttered atmosphere, ensuring the leather tubeteiks remain the focal point of the boutique.
Процесс
- Изображения были созданы с помощью нейросети ideogram.ai и recraft.ai. - В создании текстовых составляющих мне помогал chatgpt. - Для определения шрифта логотипа — whatfontis. - Для генерации палитры — adobe color.