— это не просто коллекция головных уборов. Это высказывание. Это вырвавшееся наружу ощущение психологических рамок, собравшееся из окружающих нас предметов. Это громкие, порой обманчивые текстуры и красноречивые цвета.

ССЫЛКА НА ИСХОДНЫЙ ПРОЕКТ

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Головные уборы «Эффект прожектора» и «Стереотипы»

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Головные уборы «Синдром самозванца», «Эффект фокусировки» и «Перфекционизм»

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Головные уборы «Парадокс выбора» и «Проекция»

PSY-FRA HATS.

ПРОДОЛЖЕНИЕ С AI

Psychological Frames Hats

— это экспериментальная выставка-перформанс, превращающая психологические рамки человека в материальный образ (головные уборы).
Каждый головной убор представлен в собственной комнате — на живой сцене внутреннего конфликта, где зритель становится свидетелем, а иногда и участником.
С помощью нейросетей я сделала более сложные конструкции головных уборов и сделала айдентику и визуализацию выставки.

>>> КОНСТАНТЫ ФИРМЕННОГО СТИЛЯ

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логотип

logo prompt:

Create a modern logo design for 'PSY-FRA HATS', which stands for psychological frames hats exhibition. The design should feature two distinct font styles: The top text 'PSY-FRA' in elegant, black, cursive script with flowing lines and artistic flair. The word 'HATS' in bold, uppercase, bright red sans-serif font, positioned below 'PSY-FRA' and partially overlapping it. Below everything, include the subtitle in lowercase black text: 'psychological frames hats exhibition' in a clean, minimalist sans-serif font. Use a light grey or white background with subtle grid or measurement guide marks for a design-layout feel. The composition should balance classic calligraphy and modern typography aesthetics.

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цветовая палитра

Цветовая палитра определена с помощью сервиса Adobe Color посредством загрузки туда логотипа и извлечения яркого цветового сочетания

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фирменный шрифт

Шрифты определены с помощью сервиса What Font Is

>>> АЙДЕНТИКА И МЕРЧ

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малый фирменный стиль

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визитка

small corporate identity prompt:

encelope, visit card, paper, pen mockups together with identity logo of exibition «Psy-Fra HATS» without any changes, add contour triangles, red, white and black colours

business card prompt:

business card mockup with identity logo of exibition «Psy-Fra HATS» without any changes, add contour triangles, red, white and black colours

билеты на выставку

ticket to the exhibition prompt:

Stylish realistic tickets for the «Psy-Fra Hats» exhibition in a business card-like style

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толстовки в ассортименте

sweatshirts prompt:

Stylish realistic sweatshirt worn by a person without a face for the «Psy-Fra Hats”exhibition in a business card-like style — black, red and white triangles

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стикеры

stickers prompt:

Stylish realistic triangle stickers on a phone for the @1 «Psy-Fra Hats”exhibition in a @2 business card-like style — black, red and white triangles

>>> ПРОМО-МАТЕРИАЛЫ

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серия плакатов

posters prompt:

Create three different promotional posters next to each other for the Psy-Fra HATS exhibition, add small print, and hang these posters around the city, use this images @1 and @2

-> дополнительный промпт:

add the similar triangles as in the business card to the central poster, and add to the other two the logo while leaving the photos without any changes
*@1 и @2 — сгенерированные изображения головных уборов

>>ПРОСТРАНСТВО И ОБНОВЛЕННЫЕ ГОЛОВНЫЕ УБОРЫ

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пространство c комнатами в углах

space prompt:

space for the exhibition «Psy-Fra HATS» with closed rooms arranged in a circle

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Комната 1 — «Эффект прожектора», Комната 2 — «Перфекционизм»

room «Spotlight effect» prompt:

Ultra-realistic conceptual photograph of a young woman sitting on the floor in a dark, minimalist space. She is wearing a massive avant-garde headdress constructed from a glowing spotlight that shines directly onto her head, forming beams of light like a crown. The light illuminates her face and upper body while the rest of the room fades into deep shadow. She sits with her knees pulled to her chest, arms wrapped around them, staring ahead blankly with a detached expression. The mood is introspective and surreal, blending emotional stillness with dramatic lighting. Photographed with cinematic contrast, shallow depth of field, realistic textures, and soft grain. Studio fashion art photography, editorial style, 8K, high detail, chiaroscuro lighting.

room «Perfectionism» prompt:

Ultra-realistic conceptual photograph of an devastated young man standing in the middle of a dimly lit studio space, surrounded by a scattered pile of broken wooden rulers and metal compasses. He wears a massive avant-garde headdress built from rulers and compasses arranged in a chaotic geometric structure, evoking a sense of pressure, intellect, and instability. His posture is tense, shoulders slightly hunched, hands at his sides, expression uneasy and introspective. The space around him is dark and minimal, with fragments of rulers catching faint light. A single overhead light emphasizes the headdress and the man’s face, casting long shadows across the floor. The atmosphere is moody, psychological, and symbolic — a visual metaphor for anxiety and the collapse of order. Fashion editorial realism, fine art photography style, cinematic tone, ultra-detailed textures, chiaroscuro lighting, 8K resolution, professional color grading. the example of headdress is @3 this — make it bigger and more dangerous

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Комната 3 — «Синдром самозванца», Комната 4 — «Эффект фокусировки»

room «Impostor syndrome» prompt:

A space — glowing, abstract, and dreamlike, filled with digital structures and flowing data patterns. In the center, a young man sits on top of a table, visibly devastated, his posture heavy with emotion and exhaustion. He wears a massive, sculptural headdress made of countless metallic nails, forming a haunting, haotic crown-like structure that symbolizes inner pain and psychological pressure. The atmosphere is melancholic, with soft cinematic lighting, muted tones, and a sense of quiet despair within a futuristic, conceptual art setting. Highly detailed, realistic. the example of headdress is @1 this — make it absolutely bigger and more dangerous. the color style is @2

room «Focus effect» prompt:

A mystical, surreal interior space filled with soft, diffused light and subtle shadows. In the center stands a girl wearing an elaborate headdress made of red threads — countless strands cascading down to the floor like flowing blood or silk. From one of her eyes, a small target symbol hangs delicately, suspended by a thin thread, creating a sense of symbolism and quiet tension. The atmosphere is mystical, dreamlike, and emotionally charged, with ethereal lighting, minimalist surroundings, and an otherworldly mood. High-detail, cinematic composition, soft focus, artistic photography style. the example of headdress is @1 this — make it absolutely bigger and more dangerous. the color style is @2

>>ИСПОЛЬЗОВАННЫЕ ИНСТРУМЕНТЫ

Логотип сгенерирован в нейросети Reve

Обложка сгенерирована в нейросети Reve (промпт: high quality cover for the exhibition @1 «Psy-Fra HATS»)

Палитра цветов определена в What Font Is

Фирменные шрифты определены в Adobe Color

Все изображения были сгенерированы в нейросети Reve. В ней очень удобно можно дополнять промпты для дальнейшей работы, изменяя только указанные детали.

Промпты были сделаны при помощи DeepL и Chat GPT

Качество изображений улучшено в этом сервисе: ai.nero

Генерации собраны в коллаж в Figma

PSY-FRA HATS AI

Marina Somova

moscow

artificial intelligence