Сгенерированная айдентика oh my matcha

«Ooh my matcha!» — оригинальная матча разных цветов для любого состояния души. В основу концепции для моего прошлогоднего проекта легли ламповые, немного наивные иллюстрации, акцентная типографика, а ключевой метафорой упаковки стал рассыпавшийся порошок чая.

Миссия бренда: сделать ритуал из приготовления матчи и помочь людям выбраться из ежедневной спешки, обрести внутренний покой и тишину. Во время медитативного процесса заваривания и чаепития человек замедляется, наслаждается моментом, расслабляется и обретает ясноть ума.

Для разработки айдентики нового проекта были использованы такие нейросети как midjourney и chatgpt

Сначала было необходимо продумать метафору и общую концепцию нового проекта. С этим мне помог chat gpt. Я попросила его придумать образ для айдентики, который войдет в основу всех моих будущих носителей и коммуникации. Вот, что он предложил:

Another metaphor that could bring a colorful matcha brand to life is «Garden of Essence». Here, each color of matcha is imagined as a unique, vibrant botanical essence, harvested from a lush, mystical garden where each hue is a different «plant» or «blossom» that carries a distinct flavor, mood, and energy.

Concept: «Garden of Essence»

— Metaphor Description: Envision a hidden, enchanted garden where each matcha color represents a rare bloom or leaf, cultivated for its distinct essence and benefits. Each color is like a precious plant that has absorbed the elements of earth, water, and sunlight, distilling them into a singular, potent tea with a unique personality. Drinking colorful matcha becomes a visit to this «garden,» experiencing its serenity and rich variety of «botanical essences.» — Core Idea: This brand invites consumers to discover a «garden» of flavors, each color a carefully nurtured essence, offering a path to well-being, creativity, or calm. The brand embodies a sense of natural discovery, where each matcha blend is a unique treasure cultivated with care.

Brand Identity

1. Logo: — A delicate emblem inspired by leaves, petals, or a tree canopy, suggesting a serene, flourishing garden. Subtle floral or leaf patterns could encircle the main symbol, representing different matcha colors as blossoms or plants. — To highlight the essence and natural beauty, the logo could feature thin, organic lines that branch out like vines, signaling the careful growth and cultivation of each blend.

2. Color Palette: — A natural yet vibrant palette reflecting different blooms and leaves, like deep green, blush pink, sky blue, and lavender purple. Each color would represent a different «plant essence» and mood: green for vitality, pink for warmth and comfort, blue for calm, and purple for imagination. — The colors could have a soft, slightly faded look as if inspired by botanical illustrations, evoking the delicacy and authenticity of nature.

3. Graphic Elements: — Botanical illustrations such as leaves, blossoms, or vines surrounding each color, indicating its «source» in the garden. For instance, green matcha could be paired with leaves, pink with cherry blossoms, blue with forget-me-nots, and purple with lavender or violets.

Логотип я сгенерировала в mijourney. Было много вариантов, но я остановилась на минималистичном черно-белом знаке, напоминающим японский иероглиф.

[0] mj: A minimalistic logo for «oh my matcha» on white bg, black and white, large typography --v 6.1

Используя описание из chatgpt, я подобрала подходящую гарнитуру в сервисе fontbrief. Моим шрифтом стал гротеск Brice

[1] mj: A modern matcha shop cafe, designed as a transparent glass box on a city centre, A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The exterior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the facade. The structure resembles a serene oasis, with greenery visible through the glass, creating a peaceful, organic aesthetic. The building stands on an open plaza, surrounded by soft natural light and mist, with warm lighting glowing from within at dusk --v 6.1

[2] mj: An interior of modern matcha shop cafe, designed as a transparent glass box on a city centre, a serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the facade. The structure resembles a serene oasis, with greenery visible through the glass, creating a peaceful, organic aesthetic --v 6.1

[3] mj: A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the walls --v 6.1

[4] mj: A serene, modern space where semi transparent glass and white walls, calming atmosphere, evoking the natural essence and tranquility of matcha. The interior design is warm and welcoming, with soft, rounded wooden accents and lush green plants hanging around the walls --v 6.1