EON — бренд одежды
Концепция
Селективный секонд-хенд, который собирает уникальные винтажные и «прожитые» вещи и рассказывает их истории: кто носил, на какое мероприятие надел, почему купил. Секонд-хенд для людей, которые не просто покупают, а выбираю, и не просто носят вещи, а проживают с ними время. Проект «EON»: https://portfolio.hse.ru/Project/261168
EON — это бренд одежды, где каждая вещь хранит время, которое она прожила вместе со своими владельцами. Стартап соединяет винтаж, сторителлинг и нейросетевые технологии, чтобы вернуть одежде её память.
Прошлая айдентика
Пространство
Магазин одежды. Для генерации пространства использован Krea.
Айдентика
Логотип создан при помощи Craiyon, отредактирован при помощи Qwen.
Бирки и документация. Для генераций использован Krea.
Шоппер. Для генерации использованы Krea, Qwen.
Бланк с историей. Для генерации использованы Krea, Qwen.
Бирки владельцев. Для генераций использован Krea.
Фотосъемка для рекламы в соцсетях. Для генерации использован Reve.
Рекламные постеры. Для генераций использован Krea, Qwen.
Визитки. Для генераций использован Krea.
Каталог одежды. Для генераций использован Krea.
Бирки. Для генераций использован Krea.
Упаковка. Для генераций использован Reve.
Форма сотрудников. Для генераций использован Krea.
Подарок при первой покупке. Для генераций использован Krea.
Промт для генерации пространства (сгенерировано с помощью Krea, промпт + референс): A minimalist luxury fashion boutique interior, monochrome black and white color scheme. Sleek modern design with glossy white floors reflecting overhead track lighting. Left wall features long clothing racks displaying exclusively black garments — dresses, shirts, jackets — against clean white panels framed in black. Center of the space has metallic silver display pedestals showcasing handbags and accessories. Right side features a low-profile black leather sofa and matching coffee table against a solid black wall. Industrial ceiling with exposed ductwork and spotlights creates dramatic shadows. The atmosphere is sophisticated, high-end, and serene — like a flagship store for a premium fashion brand. Wide-angle perspective, photorealistic
Промт для генерации лого (создан при помощи Craiyon, отредактирован при помощи Qwen, промпт + референс): Minimalist modern logo for a clothing brand. The main text «EON» in large, bold, clean sans-serif font, white color on solid black background. Letters are geometric, slightly rounded, with generous spacing and high contrast. Below, smaller text «CLOTHING BRAND» in all caps, thinner sans-serif font, also white. Overall design is sleek, premium, and monochrome — evoking luxury, simplicity, and contemporary fashion. High-resolution, vector-style, centered composition, no embellishments or icons.
Промт для генерации бирок и документации (сгенерировано с помощью Krea, промпт + референс): High-contrast black and white editorial-style flat lay composition. A luxury clothing brand tag with «EON CLOTHING BRAND» in bold modern sans-serif font is placed diagonally on the left over a crisp white envelope corner. In the center, a white clothing label with messy, distorted, reversed text (appearing as if scanned or glitched) tied with a simple white string. Background features abstract, dynamic brushstroke-like vertical black streaks radiating outward on a dark grey surface, creating a sense of motion and deconstruction. Overlaid faintly are fragmented typographic elements, adding conceptual, avant-garde depth. The overall aesthetic is high-fashion editorial, conceptual art meets streetwear branding, monochrome, gritty yet refined. Shot from above, shallow depth of field, studio lighting with dramatic shadows.
Промт для генерации шоппера (создан при помощи Krea, отредактирован при помощи Qwen, промпт + референс): Minimalist fashion tote bag made of natural beige canvas, displayed flat against pure white background. The bag features bold horizontal black stripes with a distressed, hand-painted or screen-printed texture — uneven edges, slight fading, and raw brushstroke effect for an artisanal, urban aesthetic. Two sturdy black fabric handles are attached at the top. Centered on the upper edge is a clean white rectangular label with the text «EON» in bold modern sans-serif font, and below it, smaller text «CLOTHING BRAND». Lighting is soft studio lighting, even and diffused, highlighting the fabric texture and contrast between black ink and natural canvas. Style: high-end streetwear meets contemporary art, monochrome palette, editorial product photography, ultra-detailed, 8K resolution.
Промт для генерации бланка с историей (создан при помощи Krea, отредактирован при помощи Qwen, промпт + референс): Editorial fashion photograph, medium close-up of a model’s torso and legs, standing in front of a raw concrete wall. The model wears wide-leg black trousers with abstract white brushstroke graphics along the side seam, paired with a distressed grey denim jacket. In one hand, they hold a vertical white paper tag or form with handwritten text, scribbles, numbers (like «1957», «09»), and signatures — styled like a vintage archive document or design brief. Behind them, pinned to the wall, is a mood board featuring fashion sketches, color swatches (earth tones, black/white stripes), and a full-body illustration of a man in a sleek suit. To the left, part of a chrome walker with a mustard-yellow fringed towel draped over it adds an unexpected conceptual contrast. Lighting is soft, directional studio light casting subtle shadows. Atmosphere: avant-garde, conceptual fashion, deconstructed luxury, monochrome with muted accents. Style: high-end editorial, minimalist industrial backdrop, photorealistic.
Промт для генерации бирок владельцев (сгенерировано с помощью Krea, промпт + референс): Editorial fashion close-up shot of a black ribbed knit shirt or jacket with large matte buttons, hanging on a sleek chrome clothing rack. Attached to the garment is a vertical white paper tag resembling an archival document or fashion show invitation. Between tag — a portrait photo of a model with dark hair wearing a black outfit, surrounded by fragmented, stylized text (some reversed, some distorted) mimicking design notes, credits, or poetic phrases. The background is clean, minimalist white wall with soft studio lighting casting gentle shadows. Overall aesthetic: avant-garde luxury brand identity, deconstructed editorial style, monochrome with subtle beige tones in the photo. Photorealistic, ultra-detailed.
Промт для генерации фотосъемки для рекламы в соцсетях (сгенерировано с помощью Reve, промпт + референс): High-fashion editorial flat lay, close-up shot of a woman’s legs and feet wearing sleek black pointed-toe leather boots with intricate stitched detailing. The boots are paired with black velvet pants adorned with cascading silver metal chains draped over the thigh and calf — edgy, luxurious, and statement-making. Surrounding the boots is a scattered collage of printed Polaroid-style fashion photos showing models in bold outfits: studded crop tops, grommeted mini skirts, lace-up leather boots — all monochrome or black-and-white. In the foreground, one white card prominently displays the text «COMING SOON» in bold modern sans-serif font, centered and minimalist. Background is clean white surface, soft studio lighting casting subtle shadows. Atmosphere: avant-garde streetwear meets high-end couture, rebellious yet refined. Style: photorealistic, ultra-detailed, 8K resolution, editorial campaign aesthetic.
Промт для генерации рекламных постеров (создан при помощи Krea, отредактирован при помощи Qwen, промпт + референс): Urban street photography scene featuring a large framed poster mounted on a textured grey concrete wall. The poster is minimalist, white background with bold, distorted black typography reading «MOL KIEST KULT 28.1 110» in a chaotic, brushstroke-style font that appears hand-painted or glitched — giving it an avant-garde, punk-meets-typography vibe. Smaller text at top and bottom includes event details in clean sans-serif font, some reversed or stylized for conceptual effect. To the left, a man in motion — blurred by long exposure — walks past wearing all-white clothing and carrying a backpack, creating dynamic contrast against the static poster. He passes a dark doorway and a utility pole with a small yellow sticker. Lighting is natural daylight with strong shadows, casting depth and texture on the wall. Atmosphere: urban, artistic, editorial, slightly mysterious — like a hidden cultural event announcement in a modern city. Style: photorealistic, high-detail, cinematic composition.
Промт для генерации визитки (сгенерировано с помощью Krea, промпт + референс): Minimalist monochrome graphic design poster. A solid black background is framed by an intricate, hand-drawn white lace-like border with organic, floral and geometric patterns — delicate yet bold. Centered in the composition is the word «EON» in large, stylized letters filled with a dense crosshatch or pixelated mesh pattern, giving it a textured, woven or embroidered appearance. Below, in clean, elegant serif font, the text «EON 2025» appears in smaller size, perfectly centered. The overall aesthetic is high-end, conceptual, and fashion-forward — blending digital precision with artisanal craftsmanship. Style: editorial branding, luxury identity, ultra-high contrast, vector-inspired but with subtle imperfections for authenticity. No gradients, no shadows, pure black and white. 8K resolution, print-ready quality.
Промт для генерации каталога одежды (сгенерировано с помощью Krea, промпт + референс): Editorial fashion magazine spread, open on a black surface, photographed from above with soft studio lighting. A white clothing tag with handwritten signature and product details is pinned near the bottom. Right page showcases two full-body fashion portraits: one model in a black hooded jacket with graphic back print, another in a sleek tailored suit — both against neutral grey background. The layout is deconstructed: bold vertical black-and-white striped borders frame content, layered with floating white tags tied with string, each containing fragmented text, credits, or conceptual phrases. Subtle blue-grey horizontal band adds visual rhythm. Overall aesthetic: avant-garde editorial, luxury streetwear meets art book, monochrome with muted tones, high contrast, photorealistic detail, 8K resolution.
Промт для генерации бирок (сгенерировано с помощью Krea, промпт + референс): Conceptual product photography of a fashion accessory — a black tote bag or clutch — sealed inside a translucent, slightly yellowed plastic packaging. The bag is visible through the semi-opaque material, with bold horizontal black stripes printed on its surface, some broken or fragmented for an abstract, deconstructed effect. A white paper tag with a QR code and minimal text (e.g., «EON 001») hangs from the bag via a thin string, partially visible through the plastic. On the left side of the package, vertical black typography reads «DECONSTRUCTED» in bold modern sans-serif font, with smaller fictional or stylized text below mimicking product info, care instructions, or conceptual notes. The background is clean white, studio-lit with soft shadows to emphasize the texture of the plastic wrap and the graphic contrast between black stripes and off-white tones. Style: avant-garde luxury branding, editorial flat lay, monochrome with subtle color grading, photorealistic, 8K detail.
Промт для генерации упаковки (сгенерировано с помощью Reve, промпт + референс): Minimalist luxury product photography. A crisp white dress shirt, perfectly folded and presented inside an open matte grey cardboard box against a pure black background. The lid of the box is slightly ajar, displaying the brand name «EON» in bold, modern sans-serif font centered on top. Inside, the shirt features two hanging tags: one small rectangular tag with «1/6» and technical details (fabric, care), another larger tag with stylized reversed text mimicking design notes or poetic branding phrases. The shirt’s collar is sharp, buttons are visible, fabric texture is smooth and premium. Lighting is soft studio light from above-left, casting subtle shadows that emphasize the clean lines and tactile quality of the materials. Style: high-end editorial, monochrome palette, conceptual fashion branding, photorealistic, 8K resolution.
Промт для генерации формы сотрудников (сгенерировано с помощью Krea, промпт + референс): Editorial fashion product shot of a white oversized shirt or jacket hanging on a minimalist silver hanger against a dark gradient background (black to deep navy). The garment is displayed from the back, showcasing bold artistic details: on the right shoulder and upper back, dynamic black brushstroke graphics radiate outward like an explosion or sunburst — raw, expressive, hand-painted texture. A small white brand tag is visible at the hem. Lighting is dramatic studio light from above-left, casting soft shadows that emphasize fabric folds and graphic contrast. Style: avant-garde luxury, conceptual streetwear, monochrome aesthetic, photorealistic, ultra-detailed, 8K resolution.
Промт для генерации пространства (сгенерировано с помощью Krea, промпт + референс): Luxury product photography of a silver pendant necklace against pure black background. The pendant features the word «EON» in bold, 3D sculpted letters with a glossy, highly reflective metallic finish — slightly rounded and fluid in form, resembling liquid metal or hand-cast typography. The letters are connected as one solid piece, suspended from a delicate fine-link silver chain via a minimalist rectangular bail. Lighting is soft studio spotlight from above-left, creating sharp highlights and deep shadows that emphasize the smooth curves and polished surface of the metal. No distractions, no model — just the pendant floating in space. Style: high-end jewelry editorial, monochrome luxury, photorealistic, ultra-detailed, 8K resolution.
