Dancora fest

«Хоровод» — международный студенческий фестиваль танца, где традиции оживают через движение. Это пространство для диалога культур с помощью национальных танцев и современных перформансов. Язык тела не требует перевода, благодаря чему фестиваль объединяет континенты и поколения.

Ссылка на исходную работу

Проект был переосмыслен и трансформирован в «Dancora». Новый бренд сохраняет идею культурного диалога через движение, но концентрируется на более современном звучании. В рамках ребрендинга проекта я применила современные инструменты искусственного интеллекта — ChatGPT и Recraft.ai, а также Sora 2 для анимации.

Логотип я попробовала сгенерировать сначала в ChatGPT, основываясь только на текстовом промпте, а затем и в Recraft.ai, опираясь на текст и на стиль «Vector art». Ожидаемо, нейросети предложили разные результаты. Я решила их совместить: типографический вариант лого я оставила от первого варианта, а вот иллюстрация с танцующими людьми легла в основу айдентики.

prompt: Generate a logo consisting of two elements of a bright, festive rich orange color. A circular graphic. Inside this circle, there are three highly minimalist, abstract dancing figures. Each figure is composed of a simple, rounded head and a flowing, curved body with similarly rounded, active limbs. These figures are interlocked and arranged in a dynamic formation, evoking a round dance. The overall emblem is clean, modern, and in a minimalistic vector style. Directly below the emblem, the name ‘Dancora’ is presented in a custom, unique, and bold font. The letters are wide and rounded, with soft, flowing shapes and smooth, plump edges. Some letters are subtly tilted or feature elongated, graceful curls that connect them, symbolizing continuous movement and a joyful round dance.

Шрифт определён с помощью сервиса WhatTheFont. Цвета определены в Adobe Color.

prompt: Stationery set for the Dancora dance festival — letterhead, envelope, business card, and festival pass. Minimal geometric design with smooth shapes and dynamic layout. Use colors: bright orange F25C05, vivid purple 9305F2, beige-yellow F24405. Clean sans-serif typography, modern and energetic style. Flat-lay branding mockup on neutral background with soft lighting.

prompt: Two sides of a business card for the Dancora dance festival. Minimal geometric design with smooth, rounded shapes and a dynamic layout that conveys rhythm and movement. Use brand colors: bright orange F25C05, vivid purple 9305F2, beige-yellow FFFFBF, and red-orange F24405. Front side — bold Dancora logo and graphic accent; back side — clean layout with name, role, and contact info. Sans-serif typography, modern, friendly, and legible. Flat mockup on neutral background with soft lighting.

prompt: Tote bag mockup for ’Dancora Dance Festival’. The cream-colored canvas tote bag is hanging upright against a plain, light beige wall. The bag has bright orange fabric handles. The overall aesthetic is clean, modern, minimalistic, and graphic design-oriented. Studio lighting with subtle shadows, realistic fabric texture.

prompt: Minimalist beige T-shirt mockup. No text or logos. Clean, modern, vibrant style. Realistic clothing mockup

prompt: Minimalist beige reusable water bottle mockup in horizontal composition. No text or logos. Clean, modern, vibrant style. Realistic product photography with soft lighting and subtle shadows, studio background.

prompt: Three fabric wristbands for the Dancora dance festival, displayed on a clean, neutral background. Each bracelet has a slightly different design but shares the same visual style and color palette: bright orange F25C05, vivid purple 9305F2, light beige-yellowFFFFBF, and accent red-orange F24405. The bands are minimalistic, smooth, and modern, with rounded edges and subtle woven texture. The overall look conveys energy, rhythm, and connection, inspired by dance and movement. Lighting is soft and even; composition is balanced and horizontal. No text or logos.

prompt: modern fabric tote bag design inspired by the Dancora dance festival. Minimal geometric composition with smooth curved shapes and energetic color blocking. Use the brand palette: bright orange 9305F2, beige-yellow FFFFBF, and red-orange F24405. Clean, modern style, playful yet balanced. Realistic studio lighting, soft shadows.

prompt: Simple beige hoodie mockup. Shown on a person at an outdoor stage or backstage area during a dance festival. Soft lighting, warm tones, dynamic background with movement and joy.

prompt: Photorealistic mockup of ’Dancora Dance Festival’ social media feed on a smartphone screen. The feed features circular swirls, dynamic dancer silhouettes, and abstract geometric patterns. Mix of posts: stage photos, dancer portraits, merchandise flat-lays (tote bag, wristbands, pins), festival pass, and lifestyle shots. Color Palette (strict): bright orange F25C05, vivid purple 9305F2, light cream-yellow FFFFBF, accent red-orange F24405. Typography: playful custom Dancora logo-inspired lettering for titles. Graphic elements: interlocking quarter-circles, swirling motifs, dancing silhouettes in circular formations. Composition: smartphone screen showing a grid of posts, surrounded by pass on lanyard in a neat flat-lay. Style: bold geometric shapes, clean photorealistic photography, soft warm studio lighting, subtle grain, high detail. Horizontal orientation.