
Моей задачей было взять один из моих прошлых учебных проектов и сделать его ребрендинг с помощью искусственного интеллекта. Для этого был выбран придуманный мной бренд холодного чая с молоком по татарским традициям «Пиала». В целях оптимизации название поменялось на PIALA.
Исходный проект
оригинальный проект 2024 года
Ключевой особенностью бренда является осовременивание татарской чайной традиции. Он делает её популярнее и доступнее, производя чай с молоком и сопутствующие товары в удобном формате.
Ребрендинг с ИИ
Айдентика
#prompt: Create minimalistic, modern and handmade logotype for the Tatar brand of cold traditional tea with milk «piala». It features the text «piala» in white color. The background is green.

логотип, ailogomaker
первый шрифт подобран с помощью whatfontis, второй — с помощью fontjoy
цветовая палитра создана на сайте color.adobe
#prompt: Create a mockup of branding print materials (letter, envelope, business card, postcard) for PIALA brand of tatar traditional tea with milk in green, blue, read and yellow color palette using handmade typography and small typographic logo, with craft and handmade illustrations of tea flowers and milk splashes, photorealistic, topview.
наиболее подходящий вариант айдентики, ideogram
Упаковка
#prompt: Сreate a mockup of shop shelf of glass bottle with tea with milk for PIALA brand of tatar traditional tea with milk in green, blue, read and yellow color palette using handmade typography and small typographic logo, with craft and handmade illustrations of tea flowers and milk splashes, photorealistic. The label pasted separately is a craft sticker with information about tea.
подходящие варианты упаковки, ideogram
#prompt: Сreate a mockup of glass bottle with tea with milk for PIALA brand of tatar traditional tea with milk in green, blue, read and yellow color palette using handmade typography and small typographic logo, with craft and handmade illustrations of tea flowers and milk splashes, photorealistic, topview. The label pasted separately is a craft sticker with information about tea. The lid is metal.
подходящие варианты упаковки, ideogram
Промо-материалы
#prompt: Create a handmade poster for PIALA brand of Tatar traditional tea with milk. The poster has a green, blue, red, and yellow color palette. The text is written in handmade typography. There is a small typographic logo at the bottom. The poster contains craft and handmade illustrations of tea flowers and milk splashes. The style of the composition is traditional.
наиболее подходящий вариант упаковки, ideogram
#prompt: Create a poster for PIALA brand of tatar traditional tea with milk in green, blue, red and yellow color palette using handmade typography and small typographic logo, with craft and handmade illustrations of tea flowers and milk splashes. In the center of the poster there is a glass of tea with milk with a milk spilling from the top of poster into the glass.
наиболее подходящий вариант баннера, ideogram
Мерч
#prompt: Сreate a ceramic thermos/cup mockup for the tatar PIALA brand with a traditional tea design in a palette of green, blue, red, and yellow hues. Implement handmade typography and incorporate delicate, white illustrated tea flowers and playful milk splashes. Natural style, utilizing an intimate setting with a soft, diffused light source. Accentuate the design with handmade texture and intricate details, bringing the artisan spirit of the PIALA brand to life.
наиболее подходящий вариант термоса и кружки, ideogram
Офис
#prompt: Create a picture of an office interior. It is a Tatar hut with wooden walls and huge glass windows for PIALA brand of tatar traditional tea. there is open space office with desks with computers, a chill zone and a big cafeteria with tea. there are also tea decorations. the atmosphere is chill and comfortable.
наиболее подходящий вариант офиса, ideogram
#prompt: Create a picture of achill zone in office for PIALA brand of tatar traditional tea. There are wooden walls and huge glass windows. there is a big cafeteria with tea. there are also tea decorations. the atmosphere is chill and comfortable. The color palette is red, green, yellow and light blue.
наиболее подходящий вариант интерьера, ideogram
наиболее подходящий вариант интерьера, ideogram
#prompt: Create a picture of a chill zone in office for PIALA brand of tatar traditional tea. There are wooden walls and huge glass windows. There is a big cafeteria with tea. there are also tea decorations. the atmosphere is chill and comfortable. The color palette is red, green, yellow and light blue.
наиболее подходящий вариант интерьера, ideogram
Используемые сервисы