impulse. ребрендинг

Было принято сделать ребрендинг проекта I курса, над которым я работала на предмете Креативное проектирование в 3 модуле и на предмете Арт-практика в 3 и 4 модулях.

Главными задачами исходного проекта были создание абстрактного пространства, его реализация в 3д-программе, а также разработка системы навигации и создание печатного издания об этом пространстве.

В первую очередь я занялась генерацией логотипа. Спустя множество попыток генераций в разных нейросетях был выбран вариант с простым минималистичным дизайном, довольно спокойным шрифтом и цветовой гаммой.

Логотип был сгенерирован нейросетью Recraft.ai. По моим наблюдениям именно эта нейросеть лучше всего справляется с генерацией изображений с конкретным текстом.

Промпт: Minimalist scalable logo for a neuroscience tech laboratory called “impulse”, simple abstract icon on top representing neural impulse and memory restoration, clean geometric symbol, modern sans-serif typography below, lowercase text, clean lines, vector-style design, easily scalable, transparent background, grayscale color palette with subtle metallic gloss, professional and approachable, high resolution, simple and iconic, suitable for print and digital, retro-futuristic influence, no background, no extra elements

Для распознания шрифта была использована функция распознавания шрифта What The Font сервиса MyFonts. Для определения палитры был использован сервис Adobe Color

A small, compact brain-computer interface device inspired by Neuralink, shaped like a tiny metallic pill, embedded microchip visible on the surface, retro-futurism style, minimalist industrial design, smooth brushed metal with subtle chrome reflections, ultra-detailed, high-tech micro device, rounded edges, precision engineering, no logos, no text, no symbols, standalone object, isolated, centered composition, product design render, soft studio lighting, sharp focus, realistic materials, no hands, no people, no background, transparent or pure white background

Minimalist retro-futuristic jellyfish robot mascot for a neuroscience tech laboratory, compact and elegant robotic form, spherical or softly geometric body, front-facing integrated display or abstract eyes as subtle sensors, minimalistic and precise, no exaggerated expressions. Sleek industrial design, brushed metal and matte metallic surfaces with subtle highlights, restrained grayscale or metallic color palette, calm and intelligent presence. Inspired by 1960s-1980s retro futurism and early scientific robotics, high-tech yet timeless aesthetic. Clean studio lighting, soft shadows, isolated object, no background, no text, no logos, high resolution. Professional, contemplative, not cartoon, not cute, not playful, suitable for serious tech branding.

Set of futuristic and minimalist business cards with unusual shapes (rounded edges, hexagonal, asymmetrical, or abstract geometric cutouts), sleek metallic surfaces with subtle chrome and brushed reflections, abstract geometric patterns, clean lines, high-tech retro-futuristic aesthetic inspired by 1960s-1980s sci-fi design. Elegant and professional, polished metal or gradient metallic textures, soft highlights and reflections, creative and visually striking, high resolution, suitable for print and digital, no logos, no text, no symbols, isolated objects, front and back views, photorealistic lighting, unique and unconventional shapes.

Логотип и надпись были вручную наложены в Photoshop.

Промпт для женщины:

Female scientist or lab technician working in a neuroscience tech laboratory called "impulse", wearing sleek retro-futuristic lab uniform with subtle metallic accents, minimalistic and functional design, practical work attire, calm and professional posture, photorealistic proportions, high-tech accessories like subtle smart visor or wrist device, dark and moody laboratory background with soft lighting highlighting the character, cinematic lighting, isolated character, high resolution, realistic textures, professional and serious tone, no cartoonish features, no logos, no text.

Промпт для мужчины:

Male scientist or lab technician working in a neuroscience tech laboratory called "impulse", wearing sleek retro-futuristic lab uniform with subtle metallic accents, minimalistic and functional design, practical and professional work attire, calm and confident posture, photorealistic proportions, high-tech accessories like wrist device or subtle smart visor, dark and moody laboratory background with soft cinematic lighting highlighting the character, isolated figure, high resolution, realistic textures, professional and serious tone, no cartoonish features, no logos, no text.

Логотип был наложен вручную в Photoshop.

Reference image of the "impulse" logo included. Large vertical poster promoting the "impulse" neuroscience laboratory, featuring the referenced logo prominently. Ultra-minimalist, retro-futuristic sci-fi design, abstract geometric patterns, polished and brushed metallic textures, monochrome palette (black, white, silver, chrome), no colors other than black, white, and metallic. Professional, high-tech, clean and elegant composition, cinematic lighting, subtle metallic reflections and highlights, futuristic technological atmosphere. No cars, no cartoonish elements, no people unless realistic scientists in lab coats, no text aside from logo, no advertising products, isolated poster, high resolution, striking and modern design.

Промпт для первого постера:

Reference image of the "impulse" logo included. Minimalist retro-futuristic poster, thin flowing chrome lines and abstract metallic geometric shapes, polished and brushed reflective surfaces with subtle highlights, futuristic yet elegant composition, subtle depth and smooth curvature. Monochrome palette: black, white, silver, chrome; no other colors. Clean, high-contrast, minimalist design, inspired by retro-futurism and Y2K metallic aesthetics, professional and sophisticated look, suitable for modern branding or lab promotion. Logo prominently displayed and integrated into composition, isolated poster, high resolution, no cartoonish elements, no cars, no extra text, no bright colors.

Промпт для второго постера:

Minimalist retro-futuristic poster, floating metallic bubbles or liquid chrome spheres, polished and brushed reflective surfaces with subtle highlights, smooth and soft curvature, abstract and elegant composition, futuristic yet minimal design, monochrome palette: black, white, silver, chrome only; no other colors. High-contrast, clean and sophisticated, inspired by retro-futurism and Y2K metallic aesthetics, abstract art, isolated composition, high resolution, no logos, no text, no cartoonish elements, no vehicles, professional and modern look.