Ребрендинг «Sportogolic»
Проект представляет из себя переработку искусственным интеллектом айдентики, созданную мной в пршлом году для бренда-организатору спортивных мероприятий «Sportogolic»
Исходный проект
SPORTOHOLIC — это сообщество, организующее соревнования и тренировки в формате фестивалей, где каждый может классно провести время с такими же любителями-энтузиастами (да-да, для этого необязательно быть профессиональным спортсменом!)
Ребрендинг с помощью ИИ
В работе я использовала такие нейросети, как Recraft AI, а также применяла MyFonts для подбора шрифтов.
Логотип
Промт: Design a minimalist modern logo for a sports nutrition brand named «Sportogolic.» The logo should reflect energy, strength, and performance while maintaining a clean, simple, and professional look. Use bright, vibrant colors such as electric blue, lime green, orange, or red — but keep the palette balanced and elegant, not overly busy. Incorporate the brand name «Sportogolic» in a bold, sporty sans-serif font that conveys motion and confidence. Include subtle graphic elements or abstract shapes suggesting speed, motion, or power, but avoid clutter. The design should work well on product packaging, sportswear, and digital platforms. Emphasize clarity, memorability, and a strong visual identity.
Нейросеть: Recreft AI
Шрифты
Для поиска шрифта использовалась нейросеть MyFonts.
Цвета
Цвета взяты из логотипа, сгенерированного нейросетью.
Носители
Промт: Create a set of brand identity materials for the sports nutrition brand «Sportogolic.» The design should match the style and color scheme of the Sportogolic logo — modern, minimalist, energetic, and professional. Include three key items: A business card (front and back) A corporate envelope A document or letterhead template Use the same bright, vibrant color palette as the logo — lime green, orange, red, or yellow — but no blue tones. Keep the layout clean, balanced, and functional, with plenty of white space. Integrate the Sportogolic logo naturally into each item (top or corner placement). Use modern sans-serif typography consistent with the logo’s style. The overall look should convey energy, confidence, and performance, suitable for a premium sports brand. Present all items on a clean background in a cohesive visual composition.
Нейросеть: Recraft.Ai
Design a modern promotional poster for the sports nutrition brand «Sportogolic.» The poster should reflect the same visual style as the Sportogolic logo and branding — minimalist, energetic, and professional. Use the brand’s vibrant colors (lime green, orange, red, blue) and maintain a clean, dynamic composition. Use the Quarca Condensed Bold Italic. The design should feel motivational and powerful, appealing to athletes and active people. Include the Sportogolic logo prominently in the layout — make sure it is clearly visible and harmoniously integrated into the design. Optionally, add a short motivational slogan, such as «Fuel Your Power» or «Energy That Moves You.» The overall poster should convey strength, motion, and vitality, suitable for use in gyms, stores, or online marketing. Present the poster on a clean background or realistic mockup environment
Нейросеть: Recraft.Ai
Прост: minimalist, energetic merchandise design for Q sports nutrition brand «Sportogolic.» Include the Sportogolic logo prominently on items such as t-shirts, hoodies, shaker bottles, caps, and gym bags. Show clothing naturally worn or displayed, not floating in space — realistic perspective and natural placement. Use bright colors like lime green, orange, red, yellow, and blue. Use various stripes. The logo should be clearly visible, bold, and in a modern sans-serif style consistent with the original Sportogolic design — sporty, minimal, dynamic. Style: modern, clean, professional, sporty, premium feel. Focus on logo placement, realistic presentation, and cohesive brand identity
Нейросеть: Ideogram.AI
Пространство
Промт: Exterior branding for sports nutrition brand «Sportogolic.» Modern, minimalist, energetic, and professional style. Include Sportogolic logo prominently on building facade, signage, banners, or storefront. Bright, vibrant colors: lime green, orange, red, yellow, and blue. Show realistic urban or gym environment with dynamic but clean composition. Convey energy, strength, and modern athletic lifestyle
Нейросеть: Ideogram.AI
Промт: Interior branding for sports nutrition brand «Sportogolic.» Modern, minimalist, energetic, and professional. Include Sportogolic logo on walls, displays, counters, and shelves. Bright, vibrant colors: lime green, orange, red, yellow, blue. Realistic gym, store, or office environment — furniture and merchandise naturally placed. Emphasize clean design, dynamic accents, and premium sporty feel
Нейросеть: Ideogram.AI
Маскот
Промт: Create a mascot for the sports nutrition brand «Sportogolic.» Energetic, bold, modern, and sporty character. Mascot style: friendly, dynamic, motivating, and athletic. Integrate Sportogolic logo or brand colors (lime green, orange, red, yellow, blue) into mascot design. Show mascot in action or posing naturally, not floating. Convey strength, energy, and playful yet professional brand personality.
Нейросеть: Ideogram.AI
Промт для обложки: Create a project cover for the sports nutrition brand «Sportogolic.» Size: vertical Style: modern, minimalist, energetic, and professional, consistent with the Sportogolic logo and branding. Include the Sportogolic logo prominently. Use bright, vibrant colors: lime green, orange, red, yellow, and blue. Capital letters Composition should be dynamic, clean, and visually striking, reflecting energy, performance, and motivation. Optionally, include subtle elements like abstract motion lines, energy waves, or sporty shapes — but keep it minimalist. Ensure the layout works well as a cover image, visually balanced and memorable.
Нейросеть: Ideogram.AI
