
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходника мною был взят проект второго модуля про бренд воды в стиле дадаизма.
Исходный проект



Ребрендинг глазами ИИ
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как ideogram, MyFonts и Leonardo Ai. Я использовала стилистику предыдущего проекта как опору для достижения желаемого эффекта. Генерации логотипа выполнена с помощью нейросети ideogram, а поиск шрифтового решения—MyFonts.
Логотип
/imagine prompt: Create a sunglasses brand logo, yellow background, black pixelated or rounded 'Dazzle Studio' lettering, minimalist design, modern style with quirky aesthetics, unique and creative sunglasses brand
Шрифты
/imagine prompt: create a layout of printed materials (paper, envelope, business cards) on a white background for a sunglasses brand using yellow color and black pixelated or rounded «Dazzle Studio» lettering, minimalist design, modern style with unusual aesthetics, unique and creative sunglasses brand
Постеры
Для генерации плакатов была использована нейросеть ideogram. Полные промпты: 1. Captivating promotional poster for Dazzle Studio sunglasses. A close-up portrait of a fashionable young woman wearing oversized pink cat-eye sunglasses with amber lenses. Her blonde hair flows gently around her face, and her makeup is subtle yet elegant, with soft pink lips. 2. Captivating promotional poster for Dazzle Studio sunglasses. A young male model with platinum blonde, tousled hair wearing futuristic white sunglasses with dark lenses, featuring an angular, geometric design. He has a serious expression, a clean-shaven face, and a minimalist earring in one ear. The model wears a patterned shirt with a high-collar, combining black, white, and lime green tones. 3. Captivating promotional poster for Dazzle Studio sunglasses. A stylish female model with a short, sleek black bob haircut, wearing bold yellow and black cat-eye sunglasses with dark lenses. Her makeup is dramatic, with defined eyebrows, matte red lips, and flawless skin. She is dressed in a striking yellow jacket layered over a high white turtleneck, exuding a high-fashion, modern aesthetic.
/imagine prompt: Captivating promotional poster for Dazzle Studio sunglasses. An urban bus stop advertisement with a bright yellow background showcasing a modern and artistic design. The main focus is on a pair of sleek, glossy blue sunglasses and their reflection, intertwined in an abstract, futuristic arrangement. The bold, pixelated black text reads «SNIC,» adding a trendy digital feel. Below, smaller text mentions «Bright Summer Collection.» The setting includes urban architecture, fences, and a calm city street with natural lighting, creating a contemporary and fashionable scene.
Дополнительные носители
/imagine prompt: A sleek black tote bag made of shiny material with bold yellow handles. A keychain attached to the handle features a bright yellow star, a small wing, and decorative charms. Next to it is a tied fabric bag made of vibrant yellow cloth, shaped elegantly like a pouch with drawstrings. The setting is minimalistic with a black background, making the shiny textures and bright colors stand out. The bag has «Dazzle studio» written in a modern, digital pixelated font.
/imagine prompt: A set of stylish gift cards for a brand named «Dazzle studio» with a bold, pixel-style design. The cards are white with large yellow star graphics and «GIFT CARD» written in black pixelated text. A yellow envelope with «Dazzle studio» branding in black font partially reveals the cards. Another card displays «5000» in yellow pixel font, indicating the value. A black background enhances the contrast of the vibrant yellow and white elements.
/imagine prompt: Two models are standing in front of a modern, brightly-lit store with yellow design elements. The model on the left faces away, showcasing a white T-shirt with «Created by a team in Moscow» written on the back and two metallic star symbols below it. The model on the right faces forward, wearing the same white T-shirt with small star graphics on the front. Both models are accessorized with sunglasses, bandanas, and necklaces, conveying a modern and fashionable aesthetic. The storefront has a futuristic design with glass and bold yellow accents.
/imagine prompt: Two identification badges for stylists named Соня (Sonya) and Даня (Danya), featuring a bold yellow and black design. Each badge has the stylist’s photo wearing colorful sunglasses and accessories, matching the brand’s aesthetic. The names are written in a pixelated font in large black Cyrillic letters. Both badges have a small black star graphic in the corner and are suspended by black clips. The yellow background highlights the bold, futuristic design.
Варианты чехлов для оправ
/imagine prompt: 3D rendering of several models of transparent and metallic glasses cases by Dazzle Studio
/imagine prompt: Create a 3D rendering of three glass and metal sunglasses cases for Dazzle Studio, inspired by Balenciaga, using black and yellow on a white background
/imagine prompt: realistic 3D rendering of strangely shaped Balenciaga-style sunglasses displayed on a shelf in a company store. Showcase in a minimalist style in yellow, black and metallic shades
Здание pop-up магазина
Чтобы сгенерировать здание офиса бренда Dazzle Studio я использовала нейросеть Leonardo Ai, чтобы получить здание в той стилистике, которая мне нужна, я использовала референс местности, который сгенерировала заранее, использовав описание от чата gpt. /imagine prompt: realistic modern pop-up sunglasses store in yellow, black and metallic shades
Интерьер
Так же я решила создать интерьер магазина Dazzle Studio, который я сгенерила в ideogram. /imagine prompt: generate a realistic store for a sunglasses brand. The store is modern in yellow and metallic shades
Ссылки на использованные нейросети: 1. https://ideogram.ai/t/my-images 2. https://app.leonardo.ai/image-generation 3. https://chatgpt.com/ 4. My Fonts https://www.myfonts.com/?gad_source=1&gclid=CjwKCAiAmfq6BhAsEiwAX1jsZ3Y1PIhe6G0-zQZ9K0nF3qgDSDigpwE-G_zmuAget06jpa4b7U5CVRoChd8QAvD_BwE