«CHOCOLOCO» бренд нестандартного шоколада
Ссылка на старый проект: https://portfolio.hse.ru/Project/228856
«CHOCOLOCO» — бренд нестандартного и контрастного шоколада для тех, кто ищет новый опыт в сочетании сладости и пикантности, остроты и экзотики, кто готов к приключениям через еду и ценит качество и культуру. Попробуй Мексику вместе с CHOCOLOCO!
Продукт из оригинального проекта
«A striking and vibrant packaging design for a premium chocolate bar brand named CHOCOLOCO. The packaging should reflect a sense of adventure and bold contrasts, combining the exotic richness of Mexican culture with modern, edgy design elements. Use a mix of warm, spicy tones like deep reds, oranges, and golds, contrasted with cool, dark hues like navy blue or black to signify mystery and contrast. Incorporate Mexican motifs such as traditional patterns, abstract chili peppers, and cacao beans, blending them seamlessly into a contemporary, artistic layout. The typography for 'CHOCOLOCO' should be bold, playful, and slightly unconventional, evoking excitement and intrigue. Highlight the tagline, 'Try Mexico with CHOCOLOCO! ' subtly but effectively. Ensure the overall look is premium and sophisticated, appealing to adventurous and quality-conscious consumers.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation. Сначала перевела описание своего проекта на английский, попросила сгенерировать промпт ChatGPT, вставила в нейросеть Леонардо для генерации изображений.
«A visually captivating design showcasing multiple chocolate bar flavors from the CHOCOLOCO brand, each with its own unique packaging. Highlight two bold and exotic flavor combinations: Mango-Habanero and Chili-Hibiscus. Each flavor should have a distinct yet cohesive design. The Mango-Habanero packaging features vibrant tropical colors like yellow and orange, with fiery red accents. Include a playful depiction of a mango and a habanero pepper, blended into a dynamic and artistic layout that conveys both sweetness and spiciness. The Chili-Hibiscus packaging showcases deep magenta and crimson hues, accented by subtle gold highlights. Incorporate elegant illustrations of chili peppers and hibiscus flowers, with flowing, floral patterns that evoke a sense of exotic allure. Both designs should reflect Mexican culture with modern, edgy aesthetics, maintaining consistency in the CHOCOLOCO brand’s bold typography and adventurous spirit. The overall composition should display the chocolate bars together as a collection, highlighting their contrasting yet harmonious visual identities.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation.
«Design a vibrant and immersive retail space tailored for the CHOCOLOCO brand, where bold and exotic chocolate flavors like Mango-Habanero and Chili-Hibiscus are showcased. The room should blend traditional Mexican cultural elements with modern, adventurous aesthetics.
Walls adorned with colorful, intricate Mexican patterns, murals featuring cacao trees, chili peppers, and exotic fruits, and ambient lighting in warm, spicy tones (reds, oranges, and yellows) create a cozy yet dynamic atmosphere. Shelves and displays are crafted from natural materials like dark wood, accented with golden details, showcasing the premium chocolate bars. Each flavor is highlighted with unique decor elements matching its theme, such as tropical motifs for Mango-Habanero and elegant floral accents for Chili-Hibiscus. A tasting area with high stools and rustic tables invites customers to explore the adventurous flavor combinations, surrounded by hanging decorations like papel picado or chili-shaped pendant lights. The space exudes energy and intrigue, perfect for adventurous and quality-conscious customers, blending the spirit of Mexico with a modern, edgy twist.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://stabledifffusion.com/stable-diffusion-3-medium
Пространство
«Create visually striking promotional materials for CHOCOLOCO, a bold and adventurous chocolate brand inspired by Mexican culture. Design advertising posters that showcase the unique and exotic chocolate flavors, such as Mango-Habanero and Chili-Hibiscus.
Use a dynamic mix of warm and spicy colors (reds, oranges, yellows) contrasted with cool, dark tones (navy blue, black) to evoke excitement and mystery. Incorporate playful yet sophisticated typography and bold branding with the CHOCOLOCO logo prominently displayed. Include vivid illustrations of key flavor elements like chili peppers, mangoes, hibiscus flowers, and cacao pods, seamlessly integrated with Mexican-inspired patterns and motifs. The tagline, 'Try Mexico with CHOCOLOCO! ' should be creatively featured, emphasizing the adventurous and cultural essence of the brand. The materials should exude energy, quality, and cultural richness while appealing to adventurous, food-loving consumers.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation.
Брошюры
Вытянутые постеры-флаги
«Design eye-catching street posters for CHOCOLOCO, a bold and exotic chocolate brand. The posters should stand out in a busy urban environment, grabbing the attention of passersby with vibrant colors, striking visuals, and a sense of adventure.
Use a bold color palette with warm, spicy tones (reds, oranges, yellows) contrasted against deep navy or black backgrounds for a dramatic effect. Feature the CHOCOLOCO logo prominently, with dynamic typography that conveys excitement and uniqueness. Include large, vivid imagery of the chocolate bars alongside key ingredients like mangoes, habanero peppers, hibiscus flowers, and chili peppers. Surround these with subtle, artistic Mexican motifs such as patterns or decorative elements to evoke cultural richness. Highlight the tagline, 'Try Mexico with CHOCOLOCO! ' in an engaging and playful style. Add a sense of motion and energy to the design with swirls, splashes, or bold graphic elements, making the posters pop in the street setting. Ensure the design is readable from a distance and creates intrigue for urban, adventurous, and quality-conscious consumers.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation.
Постеры
Постеры
«Create visually striking promotional materials for CHOCOLOCO, a bold and adventurous chocolate brand inspired by Mexican culture. Design advertising posters and banners that showcase the unique and exotic chocolate flavors, such as Mango-Habanero and Chili-Hibiscus.
Use a dynamic mix of warm and spicy colors (reds, oranges, yellows) contrasted with cool, dark tones (navy blue, black) to evoke excitement and mystery. Incorporate playful yet sophisticated typography and bold branding with the CHOCOLOCO logo prominently displayed. Include vivid illustrations of key flavor elements like chili peppers, mangoes, hibiscus flowers, and cacao pods, seamlessly integrated with Mexican-inspired patterns and motifs. The tagline, 'Try Mexico with CHOCOLOCO! ' should be creatively featured, emphasizing the adventurous and cultural essence of the brand. The materials should exude energy, quality, and cultural richness while appealing to adventurous, food-loving consumers.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://ideogram.ai/t/my-images/public
«Create a cohesive and visually stunning representation of the CHOCOLOCO brand identity across various media platforms. Each application should reflect the adventurous, bold, and culturally rich essence of the brand:
Social Media Posts: Engaging visuals and templates for posts, stories, and advertisements. Include stylized images of the chocolate bars, adventurous taglines like 'Try Mexico with CHOCOLOCO! ', and cultural elements like chili peppers, hibiscus flowers, and cacao pods. Focus on storytelling and customer interaction.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation.
«Create a cohesive and visually stunning representation of the CHOCOLOCO brand identity across various media platforms. Each application should reflect the adventurous, bold, and culturally rich essence of the brand:
Promotional Banners: Eye-catching digital and print banners for advertising campaigns. Use high-impact layouts showcasing the logo, key flavors, and adventurous taglines, all tied together with vibrant graphics and cultural richness.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation.
«A striking and vibrant packaging design for a premium chocolate bar brand named CHOCOLOCO. The packaging should reflect a sense of adventure and bold contrasts, combining the exotic richness of Mexican culture with modern, edgy design elements. Use a mix of warm, spicy tones like deep reds, oranges, and golds, contrasted with cool, dark hues like navy blue or black to signify mystery and contrast. Incorporate Mexican motifs such as traditional patterns, abstract chili peppers, and cacao beans, blending them seamlessly into a contemporary, artistic layout. The typography for 'CHOCOLOCO' should be bold, playful, and slightly unconventional, evoking excitement and intrigue. Highlight the tagline, 'Try Mexico with CHOCOLOCO! ' subtly but effectively. Ensure the overall look is premium and sophisticated, appealing to adventurous and quality-conscious consumers.»
Промпт написан через https://chatgpt.com. Изображение сгенерировано через https://app.leonardo.ai/image-generation. Оттуда уже вырезала логотип через Photoshop, палитру сделала через https://color.adobe.com/ru/create/image
Палитра
