Ребрендинг бренда «Не накручивай»
Данная работа иллюстрирует, как искусственный интеллект способен трансформировать уже существующий проект, изменяя его визуальную идентичность и добавляя новые элементы. В качестве исходного материала я использовала проект четвертого модуля, посвящённый брендингу салона кудрявых волос «Не накручивай».
Исходный проект
Ребрендинг
В процессе разработки данного проекта я использовала такие ресурсы как Ideogram, MyFonts и Leonardo AI. Я решила полностью изменить стилистику брендинга и попробовать что-то новое. В своих промптах я интегрировала элементы арт-нуво, чтобы достичь желаемого эффекта. Также я изменила название бренда с «Не накручивай» на английское «Frolic», так как генерация изображений лучше работает с английским текстом.
Логотип
/imagine prompt: Design a logo for the brand «Frolic» in the Art Nouveau style, the brand name Frolic written in a thick, flowy serif font that conveys elegance and playfulness. The text should be centered within a square frame, surrounded by decorative plant-like vines that curl around it, enhancing the whimsical feel without interlocking with the letters. Use earthy tones for the font, such as deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility. The overall composition should achieve visual balance, with the vines complementing the text while embodying the essence of modern movement and celebrating the intricate beauty of Art Nouveau.
/imagine prompt: Design a logo for the brand «Frolic» with a slogan «Embrace the Art of Beautiful Curls " in the Art Nouveau style, the brand name Frolic written in a thick, flowy serif font that conveys elegance and playfulness. The text should be centered within a square frame, surrounded by decorative plant-like vines that curl around it, enhancing the whimsical feel without interlocking with the letters. Use earthy tones for the font, such as deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility. The overall composition should achieve visual balance, with the vines complementing the text while embodying the essence of modern movement and celebrating the intricate beauty of Art Nouveau.
ideogram.ai /imagine prompt; Design a logo for a hair the brand called «Frolic». The logo should have the word «FROLIC» on it, the slogan,"Embrace the Art of Beautiful Curls «, and decorative graphic elements. The text should be in the Art Nouveau style, the brand name Frolic written in a thick, flowy serif font that conveys elegance and playfulness. The text should be centered within a square frame, surrounded by decorative plant-like vines that curl around it like hair, enhancing the whimsical feel without interlocking with the letters. Use Art Nouveau tones for the logo, such as deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility. The overall composition should achieve visual balance, with the vines complementing the text while embodying the essence of modern movement and celebrating the intricate beauty of Art Nouveau.
Итоговый логотип
ideogram.ai /imagine prompt; A logo for a hair brand called «Frolic». The logo has the word «FROLIC» in the Art Nouveau style, written in a thick, flowy serif font. The text is centered within a square frame. Surrounding the text are decorative plant-like vines that curl around it like hair. The vines are deep green. Below the text is the slogan «Embrace the Art of Beautiful Curls». The overall logo has a whimsical feel and is designed in Art Nouveau tones. Make it look more like Art Nouveau
/imagine prompt; plain light beige shopping paper bag standing on a light brown office wooden table with wooden vines on it mockup. Add some bottles of organic hair products on the table. The background wall should have deep green and beige wallpapers in style of Art Nouveau plant vines
Шрифт
/imagineprompt; https://ideogram.ai/assets/image/lossless/response/2lSYRTZ2TRKkhHs9CW1RUA generate a mockup of printed materials (paper, envelope, business cards, pens, pencil case) on a white background for the FROLIC brand in Art Nouveau style using colours such as deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility. The overall composition should achieve visual balance, with the vines complementing the text while embodying the essence of modern movement and celebrating the intricate beauty of Art Nouveau. Make sure that https://ideogram.ai/assets/image/lossless/response/2lSYRTZ2TRKkhHs9CW1RUA appears on the objects as a logo exactly the way it is
A mockup of printed materials for the FROLIC brand in the Art Nouveau style. There is a paper with the text «FROLIC» in a deep green color. There is an envelope with the same text. There are business cards with the brand name and logo. There are pens and a pencil case with the logo. The overall design has a nature and tranquility theme, with warm browns and muted golds. The background is white.
Плакаты
Image prompt; a poster for a hair saloon brand called «Frolic», with art nouveau, decorative plant-like vines botanicals that curl around it like hair with thick, flowy serif font typography, atlach — nacha, deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility, inspired by Louis Buvelot. The poster can have text on it including the brand slogan «Embrace the Art of Beautiful Curls»
Image prompt; https://ideogram.ai/assets/image/lossless/response/DLZ3S-UeSSinVDy-jjp7IQ, An A4 poster for a hair saloon brand called «Frolic», with art nouveau, decorative plant-like vines botanicals that curl around it like hair with thick, flowy serif font typography, atlach — nacha, deep greens, warm browns, or muted golds, to evoke a sense of nature and tranquility, inspired by Louis Buvelot. The poster can have text on it including the brand slogan «Embrace the Art of Beautiful Curls. You can also add text blocks with the address, phone number, email, and maybe some information about the saloon to make the poster more informative
Мокапы
В процессе создания мокапа я хотела использовать определённый референс настоящего здания для генерации мокапа для плаката бренда «Frolic». Подходящее изображение я нашла на Pinterest, после чего попыталась создать нечто подобное в Leonardo.ai с помощью инструмента CLIP Interrogator. Затем я перешла в Recraft.ai, где был разработан финальный мокап.
Референс
Image prompt; A photorealistic image of a building with a sign that says fortnum and mason, instagram contest winner, chrysanthemums, looking nostalgic, lush, lots of jars and boxes of herbs, epically luminous image, logos, dentils, inspired by Robert Brackman, listing image, extraordinary, grand piano, violins, and guitars displayed inside the store, replacing traditional shelving, with meticulous details and realistic lighting, making the scene feel even more lifelike.
1.An outdoor mockup for a plain white poster.
2.An outdoor day light mockup for a plain white poster. The poster is facing directly towards the camera.
3.An outdoor day light mockup for a plain white A4 poster. The poster is facing directly towards the camera. At the back ground there is a building with a sign that says Fortnum and mason, instagram contest winner, chrysanthemums, looking nostalgic, lush, lots of jars and boxes of herbs, epically luminous image, logos, dentils, inspired by Robert Brackman, listing image, extraordinary, grand piano, violins, and guitars displayed inside the store, replacing traditional shelving, with meticulous details and realistic lighting, making the scene feel even more lifelike.
Пространство
Процесс создания пространства был схож с генерацией мокапа для плаката. Сначала я нашла и загрузила фотографию референса на сайт «CLIP Interrogator», который помог мне сформировать исходный промпт. После нескольких корректировок этот промпт был использован для создания пространства салона бренда в «Leonardo.ai»
Референс
Исходный промпт; A hyper realistic photo of a room with a chair and a table, art nouveau 3d curves and swirls, vray beautiful, epic 3 d yemaya, archways, very coherent. high detail, photo of a painting, beatiful house, dieselpunk biological living, rubenesque, by Frances Jetter, (art station), elven palace of ghemathar, exquisite detail
Итоговый промпт; A hyper realistic photo of a hair salon with a stylist’s chair and a reception table, art nouveau 3d curves and swirls, vray beautiful, epic 3 d yemaya, archways, very coherent. high detail, photo of a painting, beautiful salon, dieselpunk biological living, rubenesque, by Frances Jetter, (art station), elven palace of ghemathar, exquisite detail, hair dryers and styling tools adorn the walls and countertops, with ornate mirrors and lavish decorations.
Итоговое
